International Akademie Fresenius Conference "Developing Home and Personal Care Products for future needs" +++ ONLINE CONFERENCE +++

23.03.2021, Online Conference

International Akademie Fresenius Conference "Developing Home and Personal Care Products for future needs" +++ ONLINE CONFERENCE +++

Übersicht Programm Referenten Veranstaltungsort Preise & Leistungen


Discuss the pressing sustainability issues facing the European home and personal care industry with our experts: 

Brands with sustainable product design, transparently produced according to environmental and social standards, with cradle-to-cradle design, innovative bio-based ingredients and free of "substances under discussion" have long been more than just a vision for industry leaders in home and personal care products. 

At this half-day conference you will learn in short spotlights which different projects manufacturers have already started. Get fresh impulses for your product developments here and make your products fit for the evolving consumer demands. Build a green brand!

Who should attend?

  • Home care brand owner and manufacturers
  • Chemical, raw material and ingredient companies
  • Certification and inspection agencies
  • Academics, researchers and consultants
  • Retailers and distributors


Picture Credit: © Elena Kazanskaya/, © rassco/shutterstock


Tuesday, 23 March 2021

9:00 Welcoming speech by the organiser and the Chair

Thomas Müller-Kirschbaum, tmk-expertise

A.I.S.E.‘s contributions to the goals of the EU Commission’s Green Deal

  • EU Circular Economy Plan: A.I.S.E. learnings from the past to build the future – How can industry voluntary initiatives contribute to the goals?
  • Chemical Strategy for Sustainability: A.I.S.E.’s key points to the regulatory approaches

Susanne Zänker / Sascha Nissen, A.I.S.E, Belgium

Moving towards a circular economy: How can personal care brands move away from traditional approaches and look at fresh strategies?

  • Key trends & examples
  • Avoiding the greenwash trap
  • Strategies for success in a complicated landscape

Emma Burlow, Lighthouse Sustainability, UK

Examples for Henkel Packaging initiatives in 2021 and beyond

  • Henkel Packaging Roadmap & external recognition
  • Easy DfR (innovative tool for recyclability, audited by Fraunhofer)
  • Holy Grail: tagging packaging for accurate sorting and high-quality recycling
  • Plastic Bank
  • How can voluntary initiatives by industry contribute to the goals of EU Policy Circular Economy?

Dannielle Borger, Henkel, Germany

Q&A and Coffee Break afterwards

Small against big? Or rather united by the idea of sustainability? Planet Pure activities

Alain Bauwens, Planet Pure, Austria

Driving sustainability for Home Care Ingredients

  • Concepts to increase the share of biobased chemicals by using existing interlinked production systems
  • Driving material efficiency by high performance ingredients
  • Performance polymers – how to make them biodegradable

Torsten Wieprecht, BASF, Germany

Eliminating fossil fuels in cleaning products

Olivier Floch, Unilever, UK

12:30 Panel Discussion: From Vision to Action – What are the next steps and what is needed to accelerate?

13:00 End of the Online Conference





Alain Bauwens

Planet Pure, Austria

Alain Bauwens has been Managing Director of Planet Pure in Austria since 2014. All cleaning and laundry detergents are plant-based with ingredients from certified organic raw materials and are therefore 100% biodegradable. Previously, Alain worked for Henkel in Belgium, the Netherlands, Austria, Germany and China in the laundry & home care and cosmetics sector, focusing on marketing and general management. Sustainability has always been part of his philosophy of life.


Dannielle Borger

Henkel, Germany

Dannielle Borger is Global Head of Packaging Sustainability Laundry & Home Care at Henkel. She has extensive experience in the field of international packaging development in the consumer goods industry. Before joining Henkel, she worked in Packaging Development at Danone and Nutricia. She graduated from The University of Manchester and Delft University of Technology.


Emma Burlow

Lighthouse Sustainability, UK

Emma Burlow is a Leading UK specialist on circular economy in business and is founder of Lighthouse Sustainability. She has more than 20 years of experience directly supporting businesses in resource efficiency and circular business models. She has a unique approach to translating complex sustainability principles into commercially viable propositions. Emma has broad, current and practical experience having supported hundreds of businesses, founded and managed two small consultancies, supporting clients such as Sky Mobile, Argos, Panasonic, DHL, Oxfam, Beko, Waitrose, and Central England Co-operative alongside circular pioneers such as NaturalMat; Po-Zu and Globechain. Emma’s experience and wide network gives her the confidence that with a shift in mindset and the rapid sharing of learning, we have every opportunity to transition to a more circular economy for the benefit of both business and society. She is passionate about finding that sweet spot between commercial benefit for business and social and environmental gain. Emma has a first-class Environmental Science degree from the University of Southampton and is a member of this University’s External Advisory Board for Geography and Environmental Sciences.


Olivier Floch

Unilever UK

Olivier Floch is currently working at Unilever as Senior Sustainable Business Manager in the Home Care category. He is in charge of coordinating and defining the social and environmental strategies of the brands as well as the category plan for innovations in the field of sustainable development (mainly water, waste, carbon footprint and social footprint). He has experience in marketing of consumer products (development and local marketing) and in sustainable development. He believes that meaningful marketing and a responsible approach to business are essential for sustainable growth. His profile combines a strong ability to think strategically with skills as a marketing professional and project manager capable of implementing initiatives quickly.


Thomas Müller-Kirschbaum

tmk-expertise, Germany

Thomas Müller-Kirschbaum is passionate about sustainable innovations that lead to a global, climate-neutral circular economy. He worked at Henkel for more than 30 years. There he led global research and development for the Laundry and Home Care division. In addition, he was Group-wide spokesperson for research. His focus is on research, technology and innovation management, especially using digitalisation. As Vice Chairman of the Henkel Sustainability Council, he was jointly responsible for the sustainability strategy and its implementation.


Sascha Nissen

A.I.S.E. International Association for Soaps, Detergents and Maintenance Products

Sascha Nissen has been working with A.I.S.E., the international Association for Soaps, Detergents and Maintenance Products in Brussels since 20015. He is mainly involved in the development and implementation of A.I.S.E.’s strategy on Sustainable Development, covering a wide range of activities for the industry sector in Europe.


Torsten Wieprecht

BASF, Germany

Torsten Wieprecht currently works as Director for Global Development of Home Care Solution at the BASF headquarter in Ludwigshafen. Previously, he held various positions in R&D for Ciba, DSM and BASF. He studied chemistry and holds a PhD in experimental Biophysics.



Online Conference | Die Akademie Fresenius GmbH
This conference is going to be held online.
Your Hotline for technical questions:
Telefon: +49 231 75896-50

Preise & Leistungen

Teilnahmepreis: € 349,00 zzgl. MwSt.

Im Teilnahmepreis sind folgende Leistungen enthalten:

  • Teilnahme an dem Online-Training
  • Veranstaltungsdokumentation (zum Download nach dem Training)
  • Teilnahmezertifikat


Bei gemeinsamer Anmeldung aus einem Unternehmen erhalten der dritte und jeder weitere Teilnehmer 15 % Rabatt (gilt nicht für Vertreter einer Behörde oder öffentlichen Hochschule). 

Jetzt anmelden
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Ilka Müller

Ihre Ansprechpartnerin

Ilka Müller
Inhalt und Konzeption

+49 231 75896-75

Ilka Müller

Ihre Ansprechpartnerin

Ilka Müller
Inhalt und Konzeption

+49 231 75896-75

Ilka Müller

Ihre Ansprechpartnerin

Ilka Müller
Inhalt und Konzeption

+49 231 75896-75

Monika Stratmann

Ihre Ansprechpartnerin

Monika Stratmann
Organisation und Teilnehmermanagement

+49 231 75896-48

Monika Stratmann

Ihre Ansprechpartnerin

Monika Stratmann
Organisation und Teilnehmermanagement

+49 231 75896-48

Auslage / Beiheftung

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Analisa Mills
Telefon: +49 231 75896-77


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Nico Jantzen

Nico Jantzen
Telefon: +49 231 75896-93

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